Unifying Sales, Support, and Shipping on One Odoo Platform
How HST connected Refreshed Tech's disconnected tools into a single Odoo system with automated support tickets, real-time margin tracking, and a cleaned-up, faster database.
Refreshed Tech refurbishes and resells used electronics, running its sales, customer service, and inventory control through Odoo. The business depends on a handful of specialized third-party platforms daily, including Quipt, Reusely, and ShipEngine, to manage sourcing, listings, and shipping.
Engagement: December 2024 – January 2026
Scope: Odoo Implementation, Integrations & Custom Development
Summary
Over four phases, HST rebuilt Refreshed Tech's Odoo environment into a connected system: custom integrations with Quipt, Reusely, and ShipEngine replaced manual data entry, sales and purchase orders now generate support tickets automatically, and new "Ninja Dashboards" give management real-time profit margin visibility across every sales channel. A parallel database cleanup eliminated the crashes and slow search that years of temporary custom fields had caused. Throughout the engagement, twenty structured sponsor reviews and thirteen team feedback sessions kept the work aligned with Refreshed Tech's priorities as they evolved.
Platforms, Quipt, Reusely, and ShipEngine, unified directly into Odoo.
The Business Challenge
Refreshed Tech faced daily friction across sales, support, and inventory because the software behind those teams was disconnected and, in places, actively working against them.
No Real-Time Financial Visibility
Profit margins and inventory movement couldn't be tracked in real time, so the team spent hours building manual reports just to see where the business actually stood.
Disconnected Core Systems
Quipt, Reusely, and ShipEngine all ran independently of Odoo, forcing manual data entry between systems and slowing down shipping.
Manual Support Ticket Creation
Support tickets for sales and purchase orders had to be created by hand, so context got lost between teams and customers waited longer for a response.
A Cluttered Database
Years of temporary custom fields led to database errors, slow search, and duplicate contact records piling up across the system.
The Strategic Solution
The work was sequenced across four phases, moving from foundational architecture to integrations, then data intelligence and cleanup, and finally validation and handover.
Architecture, Requirements & Foundational Setup
The project began with stakeholder interviews and a full gap analysis between Refreshed Tech's existing processes and what Odoo could do out of the box. That groundwork set the architectural roadmap, established user permissions and data security, and produced the first working dashboards, giving stakeholders something real to react to instead of a spec document.
Platform Integration, Logistics & Support Automation
Custom API connectors linked Odoo directly to Quipt, Reusely, and ShipEngine, so inventory, sales, and logistics data moved between systems without manual re-entry. ShipEngine's integration automated shipping labels and tracking updates, and new automation rules turned incoming sales and purchase orders directly into support tickets, so support staff always had full order context without anyone entering it by hand.
Data Intelligence, Webhooks & Database Optimization
The team built custom "Ninja Dashboards," giving management real-time profit margin tracking across every sales channel. Webhooks kept data synchronized across platforms as it changed, and a significant database cleanup migrated years of temporary custom fields into proper backend modules, eliminating crashes, removing duplicate contact records, and speeding up search across the system.
Quality Assurance & Operational Handover
Load testing, unit testing, and edge-case simulations validated every new workflow and integration before go-live, with issues resolved through a structured triage process. The project closed with hands-on training, finalized documentation, and a full handover, so the team was equipped to run the new dashboards and automated workflows from day one.
The Business Impact
Refreshed Tech now runs on one connected system instead of several disconnected ones, with the reporting, automation, and reliability that were missing before.
Complete Financial Visibility
Real-time profit margin tracking replaced manual reporting, giving management instant visibility into margin on every order.
Faster Shipping & Order Processing
Connecting Quipt, Reusely, and ShipEngine directly to Odoo eliminated double data entry and cut down on everyday shipping errors.
Instant Support Ticket Creation
Automated ticket creation from sales and purchase orders removed the manual handoff between sales and support, and customers get faster replies as a result.
Faster, More Reliable System
Cleaning up years of temporary fields and duplicate records fixed the crashes that used to happen and made record search noticeably faster for every employee.
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